FEMALE ROLE IN ADVERTISEMENTS - SOME EXPERIMENTAL-EVIDENCE

被引：70

|

作者：

PETERSON, RA

KERIN, RA

机构：

[1] UNIV TEXAS,AUSTIN,TX 78712

[2] SO METHODIST UNIV,DALLAS,TX 75222

来源：

JOURNAL OF MARKETING | 1977年 / 41卷 / 04期

关键词：

D O I：

10.2307/1250235

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：59 / 63

页数：5

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