PRICE, BRAND NAME, AND PRODUCT COMPOSITION CHARACTERISTICS AS DETERMINANTS OF PERCEIVED QUALITY

被引：303
|
作者：
JACOBY, J
OLSON, JC
HADDOCK, RA
机构：
来源：
JOURNAL OF APPLIED PSYCHOLOGY | 1971年 / 55卷 / 06期
关键词：
D O I：
10.1037/h0032045
中图分类号：
B849 [应用心理学];
学科分类号：
040203 ;
摘要：
引用
收藏
页码：570 / &
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