THE EFFECT OF PRICE, BRAND NAME, AND STORE NAME ON BUYERS PERCEPTIONS OF PRODUCT QUALITY - AN INTEGRATIVE REVIEW

被引：862

作者：

RAO, AR ^{[1
]}

MONROE, KB ^{[1
]}

机构：

[1] VIRGINIA POLYTECH INST & STATE UNIV,RB PAMPLIN COLL BUSINESS,BLACKSBURG,VA 24061

来源：

JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 03期

关键词：

D O I：

10.2307/3172907

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：351 / 357

页数：7

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