Global Marketing Management: Changes, Challenges and New Strategies

被引：0
|
作者：
Baker, Michael J.
机构：
来源：
JOURNAL OF MARKETING MANAGEMENT | 2005年 / 21卷 / 7-8期
关键词：
D O I：
10.1362/026725705774538453
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：897 / 898
页数：2
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