Global Marketing Management: Changes, Challenges and New Strategies

被引：0

作者：

Baker, Michael J.

机构：

来源：

JOURNAL OF MARKETING MANAGEMENT | 2005年 / 21卷 / 7-8期

关键词：

D O I：

10.1362/026725705774538453

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：897 / 898

页数：2

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