MANAGERIAL APPROACH TO MACRO-MARKETING

被引：13
|
作者：
ZIF, J [1 ]
机构：
[1] NORTHEASTERN UNIV,BOSTON,MA 02115
来源：
JOURNAL OF MARKETING | 1980年 / 44卷 / 01期
关键词：
D O I：
10.2307/1250032
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：36 / 45
页数：10
相关论文
共 50 条
  • [41] Managing Service Firms: The Power of Managerial Marketing
    Svensson, Peter
    [J]. SCANDINAVIAN JOURNAL OF MANAGEMENT, 2011, 27 (01) : 155 - 156
  • [42] MANAGERIAL INEFFICIENCIES IN RATIONALIZED GRAIN MARKETING SYSTEMS
    VOLLMERS, AC
    THOMPSON, S
    [J]. AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS, 1981, 63 (05) : 1048 - 1048
  • [43] Sustainable marketing: Managerial-ecological issues
    Flaschner, AB
    [J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1999, 16 (06) : 581 - 582
  • [44] The managerial relevance of marketing science: Properties and genesis
    Schauerte, Nico
    Becker, Maren
    Imschloss, Monika
    Wichmann, Julian R. K.
    Reinartz, Werner J.
    [J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2023, 40 (04) : 801 - 822
  • [45] Bringing marketing into nonprofit organisations: A managerial nightmare
    Chad, Paul
    Kyriazis, Elias
    Motion, Judy
    [J]. AUSTRALASIAN MARKETING JOURNAL, 2014, 22 (04): : 342 - 349
  • [46] The macro and micro views of political marketing: the underpinnings of a theory of political marketing
    Cwalina, Wojciech
    Falkowski, Andrzej
    Newman, Bruce I.
    [J]. JOURNAL OF PUBLIC AFFAIRS, 2012, 12 (04) : 254 - 269
  • [47] Systems Social Marketing and Macro-Social Marketing: A Systematic Review
    Flaherty, Tina
    Domegan, Christine
    Duane, Sinead
    Brychkov, Dmitry
    Anand, Mihir
    [J]. SOCIAL MARKETING QUARTERLY, 2020, 26 (02) : 146 - 166
  • [48] MACRO MARKETING - SOCIAL PERSPECTIVE - MOYER,R
    FISK, G
    [J]. JOURNAL OF RETAILING, 1973, 49 (03) : 83 - 84
  • [49] MACRO MARKETING - SOCIAL PERSPECTIVE - MOYER,R
    BREIMYER, HF
    [J]. JOURNAL OF CONSUMER AFFAIRS, 1973, 7 (01) : 90 - 92
  • [50] Partnerships as Strategy in Macro-Social Marketing
    Shaw, David
    Harris, Fiona
    Ali, Haider
    [J]. JOURNAL OF MACROMARKETING, 2024,
12345