MANAGERIAL APPROACH TO MACRO-MARKETING

被引：13

|

作者：

ZIF, J ^{[1
]}

机构：

[1] NORTHEASTERN UNIV,BOSTON,MA 02115

来源：

JOURNAL OF MARKETING | 1980年 / 44卷 / 01期

关键词：

D O I：

10.2307/1250032

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：36 / 45

页数：10

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