THE EFFECT OF ADVERTISING ON ATTITUDE ACCESSIBILITY, ATTITUDE CONFIDENCE, AND THE ATTITUDE-BEHAVIOR RELATIONSHIP

被引：233

|

作者：

BERGER, IE

MITCHELL, AA

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1989年 / 16卷 / 03期

关键词：

D O I：

10.1086/209213

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：269 / 279

页数：11

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