From brand vision to brand evaluation: The strategic process of growing and strengthening brands

被引：0
|
作者：
Becker, Christian [1 ]
机构：
[1] Univ Bremen, D-28359 Bremen, Germany
来源：
JOURNAL OF BRAND MANAGEMENT | 2011年 / 18卷 / 4-5期
关键词：
D O I：
10.1057/bm.2010.51
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：367 / 369
页数：3
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