From brand vision to brand evaluation: The strategic process of growing and strengthening brands

被引：0

作者：

Becker, Christian ^{[1
]}

机构：

[1] Univ Bremen, D-28359 Bremen, Germany

来源：

JOURNAL OF BRAND MANAGEMENT | 2011年 / 18卷 / 4-5期

关键词：

D O I：

10.1057/bm.2010.51

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：367 / 369

页数：3

共 50 条

[1] From brand vision to brand evaluation: The strategic process of growing and strengthening brands
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[J]. Journal of Brand Management, 2011, 18 (4-5) : 367 - 369
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