Identification, memory and identity figures: the tension between crystallization and the displacement of social places

This article aims the discussion about the notion of identity figures, observing as the memory is involved in the production of meanings, and in the promotion of crystallization and/or displacement of certain social places. This notion is based on the concept of the figure, that we take here while crystallization, in time, of an image that is attached to representation from a social place. The figure appears as a form through which it is possible to represent this place, and the same may undergo displacements when it is discussed at different times. This is the material form of a discourse "founder" (ORLANDI, 2003) that marks the imaginary that is built on a social group. Thus, when dealing with identity figures, we plotted as central objectives of this article: 1) produce a theory about this notion in the field of AD, based on the relation among the concepts of figure, memory and identification; 2) explore its analytical productivity, from the figures of the "cangaceiro" and "compadrito".