Entitativity and social identity complexity: The relationship between group characteristics and personal characteristics on group identification

The current study extends previous works on group identification by focusing on how social identity complexity and entitativity interact to impact group identification. The purpose of the current study is to test the hypothesis that people with a simple social identity identify more strongly with a highly entitative group and people with complex social identity identify more strongly with a group low in entitativity. Participants' social identity complexity and entitativity about a group were manipulated, and with that group was measured. Results demonstrated that participants primed with a simple social identity identified more strongly with a more highly entitative group, whereas identification with the high and low entitativity groups did not differ for participants primed with a complex social identity.