INFORMATION PROCESSING AND DECISION MAKING IN MARKETING ORGANIZATIONS

被引：22

作者：

HULBERT, J ^{[1
]}

FARLEY, JU ^{[1
]}

HOWARD, JA ^{[1
]}

机构：

[1] COLUMBIA UNIV,NEW YORK,NY 10027

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 01期

关键词：

D O I：

10.2307/3149613

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：75 / 77

页数：3

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