HOUSEHOLD CORRELATES OF BRAND LOYALTY FOR GROCERY PRODUCTS

被引：15

作者：

FRANK, RE ^{[1
]}

DOUGLAS, SP ^{[1
]}

POLLI, RE ^{[1
]}

机构：

[1] UNIV PENN, WHARTON SCH FINANCE & COMMERCE, PHILADELPHIA, PA USA

来源：

JOURNAL OF BUSINESS | 1968年 / 41卷 / 02期

关键词：

D O I：

10.1086/295081

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：237 / 245

页数：9

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