A PRODUCT POSITIONING MODEL WITH COSTS AND PRICES

被引：24

作者：

BACHEM, A ^{[1
]}

SIMON, H ^{[1
]}

机构：

[1] UNIV BIELEFELD,LEHRSTUHL BETRIEBSWIRTSCHAFTSLEHRE & MKT,D-4800 BIELEFELD 1,FED REP GER

来源：

关键词：

D O I：

10.1016/0377-2217(81)90094-1

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：362 / 370

页数：9

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