The Relationship between Marketing Performance, Logistics Performance and Company Performance for Retail Companies

被引:43
|
作者
Schramm-Klein, Hanna [1 ]
Morschett, Dirk [1 ]
机构
[1] Saarland Univ, Dept Business Adm, Gebaude 1, D-66123 Saarbrucken, Germany
来源
INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH | 2006年 / 16卷 / 02期
关键词
Logistics; marketing; intra-organisational coordination; retailing; retailer-supplier-coordination;
D O I
10.1080/09593960600572399
中图分类号
F [经济];
学科分类号
02 ;
摘要
The objective of this research is to demonstrate the importance of logistics and marketing to overall company performance. The focus is on the relationship between logistics and marketing, because, in the intra-organisational context, the different perspectives of these two functions can lead to conflict between short-term objectives. Consequently, effective coordination between these two organisational units, not only at an intra-organisational, but also at an inter-organisational level, is extremely important. The theoretical assumptions are tested empirically through an investigation of the retailing industry.
引用
收藏
页码:277 / 296
页数:20
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