The future of pricing and revenue models

This article considers four major movements which the author believes would have an impact on the future of pricing and revenue models. First, the inclusion of the customer and other stakeholders for value co-creation would have an impact on pricing. Second, value in future services would reside within a complex service system with multiple stakeholders gaining and contributing to the system and pricing models would need to evolve to incorporate systems thinking. Third, future payments will be payment for rights, rather than in exchange for ownership and finally, an understanding of the context of use and the way services and goods are used in combination within the context would lead to new mechanisms for pricing, bundling and new revenue opportunities.