MARKETING COMMUNICATION - BEHAVIORAL APPROACH TO MEN, MESSAGES, AND MEDIA - CRANE,E

被引：0
|
作者：
BAUER, RA [1 ]
机构：
[1] HARVARD UNIV,CAMBRIDGE,MA
来源：
JOURNAL OF BUSINESS | 1967年 / 40卷 / 01期
关键词：
D O I：
10.1086/294937
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：102 / 103
页数：2
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