Digital and virtual world research on brands and marketing development

被引：0

作者：

Lim, Lynn ^{[1
]}

Melewar, T. ^{[2
]}

机构：

[1] Roehampton Univ, Roehampton Univ Business Sch, London, England

[2] Brunel Univ, Brunel Business Sch, Uxbridge, Middx, England

来源：

JOURNAL OF BRAND MANAGEMENT | 2011年 / 19卷 / 01期

关键词：

D O I：

10.1057/bm.2011.25

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 3

页数：3

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