Digital and virtual world research on brands and marketing development

被引：0
|
作者：
Lim, Lynn [1 ]
Melewar, T. [2 ]
机构：
[1] Roehampton Univ, Roehampton Univ Business Sch, London, England
[2] Brunel Univ, Brunel Business Sch, Uxbridge, Middx, England
来源：
JOURNAL OF BRAND MANAGEMENT | 2011年 / 19卷 / 01期
关键词：
D O I：
10.1057/bm.2011.25
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1 / 3
页数：3
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