MANAGING MARKETING IMPLEMENTATION

被引：0

作者：

BONOMA, TV

CRITTENDEN, VL

机构：

来源：

SLOAN MANAGEMENT REVIEW | 1988年 / 29卷 / 02期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：7 / 14

页数：8

共 50 条

[1] MANAGING A MARKETING REWARD POLICY - A STUDY OF AN IMPLEMENTATION IN A COMPUTER FIRM
CHEVALIER, A
HIRSCH, G
[J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 1982, 9 (02) : 161 - 167
[2] Managing over marketing
[J]. ENR (Engineering News-Record), 1993, 231 (06):
[3] MANAGING NONPROFIT MARKETING
JOHNSON, DL
[J]. NEW DIRECTIONS FOR COMMUNITY COLLEGES, 1979, (28) : 55 - 64
[4] MARKETING AND MANAGING THE OTHER
Figueira, Dorothy
[J]. CANADIAN REVIEW OF COMPARATIVE LITERATURE-REVUE CANADIENNE DE LITTERATURE COMPAREE, 2008, 35 (03): : 179 - 191
[5] MARKETING IMPLEMENTATION
SETH, A
[J]. HARVARD BUSINESS REVIEW, 1984, 62 (04) : 192 - &
[6] Managing a Social Marketing Team
Smith, Bill
[J]. SOCIAL MARKETING QUARTERLY, 2011, 17 (03) : 106 - 111
[7] Managing Blood Donations with Marketing
Aravindakshan, Ashwin
Rubel, Olivier
Rutz, Oliver
[J]. MARKETING SCIENCE, 2015, 34 (02) : 269 - 280
[8] Managing and Marketing in Turbulent Times
Komarac, Tanja
[J]. MARKET-TRZISTE, 2010, 22 (02): : 269 - 272
[9] MANAGING HYBRID MARKETING SYSTEMS
MORIARTY, RT
MORAN, U
[J]. HARVARD BUSINESS REVIEW, 1990, 68 (06) : 146 - 155
[10] Managing Marketing in the Global Economy
Jordan, Raymond
[J]. 2008 INTERNATIONAL CONFERENCE TECHNOLOGY MANAGEMENT AND INNOVATION IN CHINA: CHALLENGES AND OPPORTUNITIES IN THE 21ST CENTURY, BOOKS I AND II, 2008, : 879 - 885