MANAGING A MARKETING REWARD POLICY - A STUDY OF AN IMPLEMENTATION IN A COMPUTER FIRM

被引：1

|

作者：

CHEVALIER, A

HIRSCH, G

机构：

来源：

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH | 1982年 / 9卷 / 02期

关键词：

D O I：

10.1016/0377-2217(82)90067-4

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：161 / 167

页数：7

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