PLANNING A STRATEGIC INFORMATION-SYSTEM FOR A MARKET-ORIENTED NONPROFIT ORGANIZATION

被引：0

作者：

MARTINSONS, MG ^{[1
]}

HOSLEY, S ^{[1
]}

机构：

[1] UNIV HONG KONG,INST MANAGEMENT,HONG KONG,HONG KONG

来源：

JOURNAL OF SYSTEMS MANAGEMENT | 1993年 / 44卷 / 02期

关键词：

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

When non-profit organizations take on a market orientation, information needs become more extensive and comprehensive. This case study illustrates the strategic planning process that was successfully used to develop a new market-oriented information system in a Hong Kong hospital. Perhaps other organizations can learn from this case to better manage marketing efforts and internal operations.

引用

页码：14 / &

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