PLANNING A STRATEGIC INFORMATION-SYSTEM FOR A MARKET-ORIENTED NONPROFIT ORGANIZATION

被引：0
|
作者：
MARTINSONS, MG [1 ]
HOSLEY, S [1 ]
机构：
[1] UNIV HONG KONG,INST MANAGEMENT,HONG KONG,HONG KONG
来源：
JOURNAL OF SYSTEMS MANAGEMENT | 1993年 / 44卷 / 02期
关键词：
D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
When non-profit organizations take on a market orientation, information needs become more extensive and comprehensive. This case study illustrates the strategic planning process that was successfully used to develop a new market-oriented information system in a Hong Kong hospital. Perhaps other organizations can learn from this case to better manage marketing efforts and internal operations.
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页码：14 / &
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