CONSUMER-BEHAVIOR - IMPLICATIONS FOR MARKETING STRATEGY - HAWKINS,D, CONEY,K, BEST,R

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作者：

HESSE, MB

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来源：

PUBLIC RELATIONS REVIEW | 1981年 / 7卷 / 02期

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D O I：

10.1016/S0363-8111(81)80086-0

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F [经济];

学科分类号：

02 ;

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页码：61 / 62

页数：2

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