Social media in branding: Fulfilling a need

被引：68
|
作者：
Yan, Jack [1 ]
机构：
[1] Jack Yan & Associates, POB 14-368, Wellington 6241, New Zealand
来源：
JOURNAL OF BRAND MANAGEMENT | 2011年 / 18卷 / 09期
关键词：
social media; Web; branding; brand equity; engagement; collaboration;
D O I：
10.1057/bm.2011.19
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The author, who has worked on the Internet since 1990, and used social networks such as Facebook and Twitter soon after their inception, looks at how these new media can impact on branding.
引用
收藏
页码：688 / 696
页数：9
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