THE EFFECT OF CELEBRITY ENDORSEMENT ANNOUNCEMENTS ON STOCK-PRICES

被引：0
|
作者：
PERUMPRAL, S
COMBS, HW
TORABZADEH, K
机构：
来源：
DEVELOPMENTS IN MARKETING SCIENCE, VOL 12 | 1989年
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：310 / 314
页数：5
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