THE EFFECT OF CELEBRITY ENDORSEMENT ANNOUNCEMENTS ON STOCK-PRICES

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作者：

PERUMPRAL, S

COMBS, HW

TORABZADEH, K

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来源：

DEVELOPMENTS IN MARKETING SCIENCE, VOL 12 | 1989年

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F [经济];

学科分类号：

02 ;

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页码：310 / 314

页数：5

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