USER-FRIENDLY WEAPONS FOR THE COMPETITIVE FIGHT

被引:0
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作者
ATYEO, M
GREEN, R
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TM [电工技术]; TN [电子技术、通信技术];
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0808 ; 0809 ;
摘要
Customers say they want products and services that are easy to use - and there is good evidence that user-friendly systems delvier more benefit to both users and suppliers. However, selling user friendliness is not straightforward as it involves the subtleties of gaining competitive advantage from usability.
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页码:201 / 205
页数:5
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