The article addresses a theoretical reflection on the strengths and potentialities of community radio in the processes of social change and development. Analyze the community media, as social actors, that inform, educate, involve, integrate, propose, construct and reconstruct new social realities. These means constitute an essential factor to favor citizen participation in social, human, and local development, as well as profound transformations in favor of an integral and educational culture. They also contribute to strengthening the communicative capacity of the community so that it can express itself through the media; there lies its great importance, which demonstrates its social responsibility and the importance of integrally managing these media, their products, processes and audiences.