ON CREATING A MARKET ORIENTATION

被引：0

|

作者：

NARVER, JC

SLATER, SF

机构：

来源：

1989 AMA EDUCATORS PROCEEDINGS : ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING | 1989年 / 55卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：139 / 139

页数：1

相关论文

共 50 条

[1] A study of the influence of IT on creating market orientation
Bao, SX
[J]. Proceedings of the 2005 International Conference on Management Science and Engineering, 2005, : 728 - 733
[2] Creating a market orientation: An empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Haon, Christophe
Gotteland, David
Nelson, Rob
[J]. JOURNAL OF BUSINESS RESEARCH, 2023, 168
[3] Creating a market orientation: A longitudinal, multifirm, grounded analysis of cultural transformation
Gebhardt, Gary F.
Carpenter, Gregory S.
Sherry, John F., Jr.
[J]. JOURNAL OF MARKETING, 2006, 70 (04) : 37 - 55
[4] The Beneficiaries of Training Co-Financed by the ESF and Their Employability Market Orientation in Creating Labour Market Competitiveness
Dubel, Przemyslaw
Pawlowska, Anna
[J]. SUSTAINABILITY, 2020, 12 (22) : 1 - 21
[5] Creating a market
Schuhmacher
[J]. Betonwerk und Fertigteil-Technik, 1991, 57 (07):
[6] Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness
Bulent Menguc
Seigyoung Auh
[J]. Journal of the Academy of Marketing Science, 2006, 34
[7] Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness
Menguc, B
Auh, S
[J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2006, 34 (01) : 63 - 73
[8] Internal market orientation, market capabilities and learning orientation
Fang, Shyh-Rong
Chang, Enchi
Ou, Chueh-Chu
Chou, Chia-Hui
[J]. EUROPEAN JOURNAL OF MARKETING, 2014, 48 (1-2) : 170 - 192
[9] Market orientation heterogeneity and new joint venture formation announcements: creating value for parent firms
Jancenelle, Vivien E.
Wei, Shuqin
Ang, Tyson
[J]. JOURNAL OF STRATEGY AND MANAGEMENT, 2020, 13 (03) : 433 - 451
[10] Creating a carbon market
Boardman, B
[J]. ENERGY EFFICIENCY IN HOUSEHOLD APPLIANCES AND LIGHTING, 2001, : 845 - 856

← 1 2 3 4 5 →