CAMPAIGN EXPENDITURE AND THE EFFICACY OF ADVERTISING - A RESPONSE

被引：5

|

作者：

JOHNSTON, RJ

机构：

来源：

POLITICAL STUDIES | 1981年 / 29卷 / 01期

关键词：

D O I：

10.1111/j.1467-9248.1981.tb01279.x

中图分类号：

D0 [政治学、政治理论];

学科分类号：

0302 ; 030201 ;

摘要：

引用

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页码：113 / 114

页数：2

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