Brand rejuvenation: How to protect, strengthen and add value to your brand to prevent it from ageing

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作者：

Dinnie, Keith

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JOURNAL OF BRAND MANAGEMENT | 2008年 / 15卷 / 03期

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D O I：

10.1057/palgrave.bm.2550128

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F [经济];

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02 ;

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页码：223 / 224

页数：2

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