Development strategy of service innovation: Near Field Communication system application

被引：4
|
作者：
Shih, Tsui-Yii [1 ]
Chan, Chia-Chang [2 ]
机构：
[1] Natl Taipei Coll Business, Dept Int Business, 321,Sec 1,Jinan Rd, Taipei 100, Taiwan
[2] LungHwa Univ Sci & Technol, Grad Sch Business & Management, Guishan Shiang 33306, Taoyuan County, Taiwan
来源：
INTERNATIONAL JOURNAL OF INNOVATION AND LEARNING | 2010年 / 8卷 / 03期
关键词：
TAM; technology acceptance model; IDT; innovation diffusion theory; NFC; near field communication; innovation and learning;
D O I：
10.1504/IJIL.2010.035028
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The research applies the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) to develop the conceptual framework and then discusses consumer attitudes and adoption behaviours with regard to NFC mobile payment system applications. Research results verify that specific factors of the TAM model and ID theory model could positively affect the NFC services adoption attitude of consumers. Furthermore, when consumers have good adoption attitudes toward innovation technology, then consumers' adoption behaviour with regard to the NFC mobile payment system will be effectively improved.
引用
收藏
页码：241 / 255
页数：15
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