Creating a Winning Organizational Culture

被引:6
|
作者
Campbell, Robert James [1 ]
机构
[1] East Carolina Univ, Coll Allied Hlth Sci, Hlth Serv & Informat Management, Greenville, NC 27834 USA
关键词
change management; leadership; norms; organizational culture; values;
D O I
10.1097/HCM.0b013e3181bded32
中图分类号
R19 [保健组织与事业(卫生事业管理)];
学科分类号
摘要
This article explores the idea of how to create a winning organizational culture. By definition, a winning organizational culture is one that is able to make current innovations stick, while continuously changing based on the demands of the marketplace. More importantly, the article explores the notion that a winning organizational culture can have a profound impact on the conscious of the workforce, helping each individual to become a better, more productive person, who provides important services and products to the community. To form a basis toward defining the structure of what a winning organization culture looks like, 4 experts were asked 12 questions related to the development of an organizational culture. Three of the experts have worked intimately within the health care industry, while a fourth has been charged with turning around an organization that has had a losing culture for 17 years. The article provides insight into the role that values, norms, goals, leadership style, familiarity, and hiring practices play in developing a winning organizational culture. The article also emphasizes the important role that leaders perform in developing an organizational culture.
引用
收藏
页码:328 / 343
页数:16
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