CREATING CORPORATE CULTURE FOR ORGANIZATIONAL PERFORMANCE

The competencies and values of the organizational members play a large role in determining the success of the organization. In order to understand the root cause of success of an organization, one needs to look beneath the financial data, infrastructure, and strategies into the more subtle area of organizational culture. If the human resources of an organization are to be a source of competitive advantage an understanding of the culture of the organization is important otherwise outstanding action plans can be annulled by a culture incompatible with those action plans. A large number of studies of organizational culture have been carried out. Different terminologies and terms have been used by the researchers for same or different meanings. There is a need to clarify such perplexity. In this paper we explore the concept of organizational culture and its significance in organizational success and change management. Leaders have the best perspective, because of their position in the organization. An attempt has been made to understand the role of leaders in influencing the organisation wide decision making and creating an environment of collectivism and team work.