Global Brand Strategy: Unlocking Brand Potential across Countries, Cultures and Markets

被引：0

作者：

Clarke, Irvine, III ^{[1
]}

机构：

[1] James Madison Univ, Harrisonburg, VA 22807 USA

来源：

JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2005年 / 14卷 / 02期

关键词：

Brand management; Culture (sociology); Globalization; Marketing;

D O I：

10.1108/10610420510592635

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：137 / +

页数：3

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