A COMBINED SIMPLY SCALABLE AND TREE-BASED PREFERENCE MODEL

被引：3
|
作者：
LEHMANN, DR [1 ]
MOORE, WL [1 ]
机构：
[1] UNIV UTAH, SALT LAKE CITY, UT 84112 USA
来源：
JOURNAL OF BUSINESS RESEARCH | 1991年 / 22卷 / 04期
关键词：
D O I：
10.1016/0148-2963(91)90038-Y
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article proposes a model that nests both a strict tree model and the Luce choice model. The multiplicative formulation allows for easy estimation using least-squares procedures. The model is shown to be more parsimonious than the hierarchical elimination method and in a small illustration, to significantly out-perform Luce in predicting soft-drink preferences. © 1991.
引用
收藏
页码：311 / 326
页数：16
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