EARLY DEVELOPMENT OF MARKETING THOUGHT IN CANADA

被引：0
|
作者：
JONES, DGB
机构：
来源：
REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION-CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES | 1992年 / 9卷 / 02期
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The history of marketing thought has been dominated by the analysis of events in the United States. This paper describes similar developments that took place in Canada during the period from 1920 to 1940. Specifically, the study of marketing at two centers of early development, Queen's University and the University of Western Ontario, is examined
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页码：126 / 133
页数：8
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