Looking for New Audiences

This is a story of a museum with a problem - low visitation and lack of local involvement. Rather than make a radical change all at once, this museum experimented with new ideas over time, gradually arriving at some new ways of doing things. Solutions included abolishing admissions, consolidating activities to free up money and resources for a more active exhibition and programming schedule, partnering, and making exhibitions more relevant to local residents. The museum is increasingly committed to presenting difficult topics and working with its constituencies to examine moral issues, and believes that this approach is what their visitors want.