The Analysis of Consumer Purchasing Behavior on Cosmetics

被引：2

作者：

Wu, Ya-Ling ^{[1
]}

Chen, You-Shyang ^{[2
]}

机构：

[1] Natl Chin Yi Univ Technol, Dept Appl English, 57 Zhongshan Rd Sec 2, Taichung 41170, Taiwan

[2] Hwa Hsia Inst Technol, Dept Informat Management, New Taipei 235, Taiwan

来源：

JOURNAL OF ADVANCED COMPUTATIONAL INTELLIGENCE AND INTELLIGENT INFORMATICS | 2012年 / 16卷 / 03期

关键词：

consumer; consumer behavior; consumer purchasing behavior; cosmetics;

D O I：

10.20965/jaciii.2012.p0425

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Consumers have different purchasing behaviors. In order to understand their differences, the individual characters and background are the main factors to be analyzed. This study investigated the consumer purchasing behaviors on cosmetics in two different consumer groups: the counter cosmetic consumers and the open-stack cosmetic consumers. The participants were selected from a famous commercial district. The results revealed the differences on fashion, brand, service, quality and price between the two consumer groups. In addition, the demographic analysis was provided.

引用

页码：425 / 429

页数：5

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