Communication and Landscape Theory. The Geographies of the Subject and the Interpretation Perspective of Communication

The study of the communicative implications in the tangible and intangible surrounding landscape opens a wide range of possibilities for the study of the so-called landscape communication. The analysis of the effects that the environment generates in the human communication processes, the following- up of the communication processes related to the landscape marketing, the construction of individual and collective imaginaries through the citizenship-territory interaction, the conversion of space to place and, more recently, the emergence of territorial identities through the construction of a brand image of a city or a country - that is, tourist promotion, city marketing and/or branding, among others - present many connotations of communicative scope. The search of the message in landscape implies the treatment of space as a communication system. It seems to be clear that nowdays we assist to an emergence of communication processes conceived from the existing reality in the space and even more in the landscape. For all these reasons it is necessary to walk towards a communicative landscape theory.