Editorial: rethinking marketing

被引：0

作者：

Krafft, Manfred ^{[1
]}

Singh, Ramendra ^{[2
]}

Sista, Suren ^{[2
]}

机构：

[1] Univ Munster, Munster, Germany

[2] IIM, Kolkata, W Bengal, India

来源：

关键词：

D O I：

10.1007/s40622-015-0115-z

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：357 / 358

页数：2

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