NEWSPAPER ADVERTISING READERSHIP - THICK VS THIN ISSUES

被引：0

|

作者：

CARTER, DE ^{[1
]}

机构：

[1] UNIV KENTUCKY,ASHLAND COMMUNITY COLL,ASHLAND,KY

来源：

JOURNAL OF ADVERTISING RESEARCH | 1968年 / 8卷 / 03期

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D O I：

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中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：39 / 41

页数：3

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