PRODUCT-SERVICE STRATEGY - HISE,RT

被引：0
|
作者：
BUZZELL, RD [1 ]
机构：
[1] HARVARD UNIV,SCH BUSINESS,CAMBRIDGE,MA 02138
来源：
JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 01期
关键词：
D O I：
10.2307/3150429
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：167 / 168
页数：2
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