Functional Aspect Of Linguistic Identity In Russian Blogosphere

The actuality of the problem stated in the article shows the necessity of a detailed structural and semantic study from the point of view of the influence of foreign culture on the linguistic identity of the Russian native speaker and the influence of a foreign (English) language on the Russian language in the process of communication of the individual on English blogs. The purpose of the article is to identify the features that occur in the language in the process of Internet communication of Russian speakers on the Russian-language blogs after communication on the English-language blogs. Language identity is considered as a set of abilities and characteristics of a person, who creates and perceives of speech acts. The linguistic identity of the blog user is considered in relation to their ability to provide information by creating text materials. The following methods were used: descriptive method, method of linguistic description, contextual analysis method and comparative method. The study determined the modeling of verbal and semantic level of the Russian blogger's linguistic identity on the material of Russian and English beauty blogs. The subjects of beauty, style, cosmetics, sport were analyzed. It is shown that Russian-speaking bloggers demonstrate the dominant features of their national communication, the features that arose under the influence of English-language culture on English-language blogs. The results of the research can be used at the English classes in the study of various aspects of virtual space within the framework of psychology and sociology.