THE INFORMATION-PROCESSING OF COORDINATED MEDIA CAMPAIGNS

被引：107

作者：

EDELL, JA ^{[1
]}

KELLER, KL ^{[1
]}

机构：

[1] STANFORD UNIV, SCH GRAD BUSINESS, STANFORD, CA 94305 USA

来源：

关键词：

D O I：

10.2307/3172602

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：149 / 163

页数：15

共 50 条

[31] ORGANIZATION + INFORMATION-PROCESSING
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ESPRIT, 1983, (02) : 105 - 107
[32] SECOBARBITAL AND INFORMATION-PROCESSING
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[33] FUZZY INFORMATION-PROCESSING
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[34] INFORMATION-PROCESSING IN CHEMISTRY
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[36] FUSIONAL INFORMATION-PROCESSING
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[38] INFORMATION-PROCESSING MEMORIES
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[39] PERCEPTION AS INFORMATION-PROCESSING
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