THE INFORMATION-PROCESSING OF COORDINATED MEDIA CAMPAIGNS

被引：107

|

作者：

EDELL, JA ^{[1
]}

KELLER, KL ^{[1
]}

机构：

[1] STANFORD UNIV, SCH GRAD BUSINESS, STANFORD, CA 94305 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 02期

关键词：

D O I：

10.2307/3172602

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：149 / 163

页数：15

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