A BEHAVIORAL VIEW OF PROMOTIONS EFFECTS ON BRAND LOYALTY

被引：0
|
作者：
ROTHSCHILD, ML
机构：
来源：
ADVANCES IN CONSUMER RESEARCH | 1987年 / 14卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：119 / 120
页数：2
相关论文
共 50 条
  • [31] An Empirical Research on the Forming of Students' Loyalty to University Brand from the Brand Community Point of View
    Liu, Yong
    Jia, ShengHua
    [J]. 2008 INTERNATIONAL WORKSHOP ON EDUCATION TECHNOLOGY AND TRAINING AND 2008 INTERNATIONAL WORKSHOP ON GEOSCIENCE AND REMOTE SENSING, VOL 1, PROCEEDINGS, 2009, : 46 - 49
  • [32] Effects of online brand communities on millennials' brand loyalty in the fashion industry
    Ozuem, Wilson
    Willis, Michelle
    Howell, Kerry
    Helal, Guida
    Ranfagni, Silvia
    Lancaster, Geoff
    [J]. PSYCHOLOGY & MARKETING, 2021, 38 (05) : 774 - 793
  • [33] Brand loyalty
    Couch, J
    [J]. FORBES, 2001, 167 (13): : 24 - 24
  • [34] Sales promotions effects on consumer-based brand equity
    Palazón-Vidal, M
    Delgado-Ballester, E
    [J]. INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2005, 47 (02) : 179 - 204
  • [35] BRAND LOYALTY
    BRYERS, K
    [J]. NEW STATESMAN & SOCIETY, 1992, 5 (191): : 36 - 36
  • [36] Retail promotions with negative brand image effects: Is cooperation possible?
    Jorgensen, S
    Taboubi, S
    Zaccour, G
    [J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 2003, 150 (02) : 395 - 405
  • [37] Young consumers' insights on brand equity Effects of brand association, brand loyalty, brand awareness, and brand image
    Sasmita, Jumiati
    Suki, Norazah
    [J]. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2015, 43 (03) : 276 - +
  • [38] Tourist Loyalty to Tour Operator: Effects of Price Promotions and Tourist Effort
    Campo, Sara
    Yaguee, Maria J.
    [J]. JOURNAL OF TRAVEL RESEARCH, 2008, 46 (03) : 318 - 326
  • [39] Influence of Marketing Strategy on Brand Loyalty A view from consumer learn
    Liuli
    [J]. WSM 2009: 2ND WORKSHOP ON STRATEGY AND MARKETING, PROCEEDINGS, 2009, : 15 - 17
  • [40] The effects of store brand loyalty on store loyalty: evidence from the Spanish market
    Martos-Partal, Mercedes
    Gonzalez-Benito, Oscar
    [J]. INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, 2009, 19 (03): : 273 - 288
12345