A BEHAVIORAL VIEW OF PROMOTIONS EFFECTS ON BRAND LOYALTY

被引：0
|
作者：
ROTHSCHILD, ML
机构：
来源：
ADVANCES IN CONSUMER RESEARCH | 1987年 / 14卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：119 / 120
页数：2
相关论文
共 50 条
  • [1] Unintended effects of price promotions: Forgoing competitors' price promotions strengthens incumbent brand loyalty
    Pratt, Alexander B.
    Robinson, Stacey G.
    Voorhees, Clay M.
    Wang, Joyce
    Giebelhausen, Michael D.
    [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2023, 51 (05) : 1143 - 1164
  • [2] Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty
    Alexander B. Pratt
    Stacey G. Robinson
    Clay M. Voorhees
    Joyce (Feng) Wang
    Michael D. Giebelhausen
    [J]. Journal of the Academy of Marketing Science, 2023, 51 : 1143 - 1164
  • [3] Behavioral brand loyalty and consumer brand associations
    Romaniuk, Jenni
    Nenycz-Thiel, Magda
    [J]. JOURNAL OF BUSINESS RESEARCH, 2013, 66 (01) : 67 - 72
  • [4] AN EXAMINATION OF ATTENDEE BRAND LOYALTY: UNDERSTANDING THE MODERATOR OF BEHAVIORAL BRAND LOYALTY
    Lee, Jin-Soo
    Back, Ki-Joon
    [J]. JOURNAL OF HOSPITALITY & TOURISM RESEARCH, 2009, 33 (01) : 30 - 50
  • [5] The effects of brand attachment on behavioral loyalty in the luxury restaurant sector
    Bahri-Ammari, Nedra
    Van Niekerk, Mathilda
    Ben Khelil, Haykel
    Chtioui, Jinene
    [J]. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2016, 28 (03) : 559 - 585
  • [6] The effects of service brand dimensions on brand loyalty
    Krystallis, Athanasios
    Chrysochou, Polymeros
    [J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2014, 21 (02) : 139 - 147
  • [7] Hotel brand personality and brand loyalty: an affective, conative and behavioral perspective
    Li, Xiangping
    Yen, Chih-Lun
    Liu, Tingting
    [J]. JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, 2020, 29 (05) : 550 - 570
  • [8] Measuring the dynamic effects of promotions on brand choice
    Papatla, P
    Krishnamurthi, L
    [J]. JOURNAL OF MARKETING RESEARCH, 1996, 33 (01) : 20 - 35
  • [9] Effects of loyalty programs on value perception, program loyalty, and brand loyalty
    Youjae Yi
    Hoseong Jeon
    [J]. Journal of the Academy of Marketing Science, 2003, 31 : 229 - 240
  • [10] Effect of brand loyalty on advertising and trade promotions: A game theoretic analysis with empirical evidence
    Agrawal, D
    [J]. MARKETING SCIENCE, 1996, 15 (01) : 86 - 108
12345